Second Chance Dog Rescue is one of San Diego’s largest and most successful non-profit 501c3 organizations dedicated to saving homeless dogs. Second Chance Dog Rescue was founded by 3 passionate dog lovers back in 2008 by Sandra Simpson, Jason Cordoba and Maria Blake who share a common mission, “rescue, rehabilitate and rehome” homeless dogs.
Second Chance Dog Rescue provides medical care at the time of rescue, spay and neutering, and any necessary rehabilitation to the dogs that they rescue. Second Chance Dog Rescue utilizes volunteers to help with the non-profit organization’s management and to help with fostering young dogs.
Second Chance Dog Rescue has an application screening process for those interested in adopting one of their dogs. Upon approval of the application, the dog and the adopter enter into a two week “trial” or “foster period” to make sure it’s the right fit for the family and for the dog. After completion of a successful foster period, Second Chance Dog Rescue may do a home visit before they finalize the adoption.
Jason Cordoba, Vice President and Co-Founder of Second Chance Dog Rescue.org hired Quick Joomla Website Design to develop a Joomla website for the dog rescue organization. This website was the first dog rescue website design by Quick Joomla Website Design. Located at http://secondchancedogrescue.org, the main feature of the website is called ‘Search Our Available Dogs’ This feature enables any dog lover quick visibility of dozens of dogs, their names, and a short description about their breed and gender. Clicking on the dog’s name or image reveals the full bio and description. In addition to this smart feature, the home page also includes an Upcoming Events tabs module that is easily updated weekly by the Second Chance Dog Rescue staff.
The right hand side of the home page has a “Featured Doggie” module next to a “Supporters” module, giving recognition to members of the community for their generous donations to their mission.
The website also includes a main menu item that links to the ‘adoption process’, a form allowing those interested in adoption to submit their application online, for dog lovers interested in fostering, the menu provides another link labeled ‘Fosters Needed’ a resource page that helps get Fosters in touch with dogs that need a temporary home, the page includes a detailed “Foster Guide” to ensure a smooth foster experience. This sophisticated website integrates into many online tools for the volunteers to collaborate, and record all activity such as medical records, adoption contracts and applications. In addition, volunteers also share an internal Google Calendar to keep track of adoption events, special events, and volunteer schedules.
“With over 300 volunteers from Los Angeles, CA to Ensenada, Mexico, it was critical for us to utilize advanced online technology to support our needs. We started the rescue in October 2008 with every document scanned and uploaded into a database for any volunteer to log into from home, find a an application, contact info or auto email a rabies certificate to an adopter who misplaced the original a year ago” says Jason Cordoba.
Second Chance Dog Rescue receives an average of 6,200 visits per month with a large volume of traffic generated by Google.com searches. The searches that are the most popular include “Dog Rescue San Diego”.
Mr. Cordoba also states “Quick Joomla Website Design provided all the back end SEO (search engine optimization) services to provide our website with maximum exposure to all search engines and over time the talented skills by Brian has Proven to pay off. With our optimized new website, our adoption rate increased by 40% and our new foster applications increased by 50% resulting in saving the lives of thousands of at risk dogs every year.”
The website features a top menu with three easy main buttons highlighting the 3 most important things to keep their rescue successful, “Donate”, “Adopt”, and “Foster”. The “Donate” page is integrated into a secure, data encrypted PayPal portal that enables visitors a choice of five donation categories to choose from or begin a monthly donation to keep the rescue in operation.
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