Website design encompasses a variety of disciplines and skills in the creation and maintenance of websites for businesses. The various disciplines of website design include graphic design; web graphic design; website user interface design; writing, including specific code and sometimes proprietary software, and interactivity, which include Search Engine Optimization (also known as SEO). The use of templates for website design allows business owners to create websites quickly without having to learn complex programming. The primary advantage of using templates for website design is that the template can be changed at any stage without having to rewrite or re-design the page. Often, a business owner is able to make changes to the template that are not available to the individual based on his or her own business needs and requirements.
Flat design patterns are different from traditional web layouts in that they are made up of flat, solid images that are arranged in a repeating pattern. The benefit of flat design patterns is that the layout can be viewed as a whole, rather than being broken down into individual panels. The major advantage of flat design patterns is that they are easy to use because the repeating patterns are the only elements of the page. However, some elements of a flat website layout can be changed, such as the background image or the color of text. In addition, many people feel that the visual appeal of flat panels is less appealing than the design of image-filled panels.
Having a beautifully-designed website is the bare minimum of what is required for online success. There are many technical and strategic best practices that designers often overlook. New designers and graphic artists
in general aren’t usually trained in technical areas. They are trained to design and will almost always deliver a nice looking page.
First, decide on the value of your online brand, then decide if it is worthy of professional services. There are billions of websites online and it’s likely that hundreds are those of your local competitors. Consider why your competitor’s website is showing up in search results when your website does not. Also, consider that most consumers use the web as a first resource when researching or seeking services and products. Finally, consider the number of missed opportunities created because your website is not being found or when found, it did not present a professional appearance or one that best represented and promoted your brand.
Six Important Takeaways:
Choosing a $4.99/month instant website will not deliver you business Choosing to have an inexperienced family member design your website for free or on the cheap will not deliver professional results and is not likely to generate any business or good search engine rankings. If consumers are unable to locate your website when using popular search terms (keywords) related to your business of products, why bother? Training and experience matters. There is an added value to choosing a professional and experienced online marketing expert. A well-trained webmaster will know the internet from all angles (design, usability, development, writing, structure, etc.) and an experienced professional will know what strategies and tactics are going to be best in helping you achieve online success. It doesn’t have to be costly, but it does have to cost.
Web Design Done Right Costs Money
There’s no way around the fact that if you want professional services, there is a cost. But there are creative ways to reduce costs. One option may be to barter for a professional exchange of services. Regardless, be honest about your budget so that your webmaster can help develop the best option — something that will deliver the most bang for your buck. Your webmaster cares to deliver a good product. Most online professionals want to be able to point other clients to your website as an example of their work. They also want to be able to showcase the amount and type of success they were able to help you achieve. You decide the value of your online presence.
If you aren’t achieving the results you want online, the link below points to a great Q A; an article about why getting an inexperienced family member to help you establish an online presence is not going to help. The article is specific to social media, but it’s best to give the same consideration to your business website